Graphic Design Agency vs. Freelancer: Which Should I Hire?

Online competition is unrelenting these days. If you don’t grab your audience’s attention, someone else will. According to recent statistics, 94% of first impressions are related to graphic design. Research also shows that visuals are processed 60,000 times faster than words and that it takes twice as long to recognize text than it does images. Graphic design is clearly imperative to your brand. It attracts readers, engages your audience, and establishes a connection. You need it on your website, your social media sites, and everywhere else you want to captivate customers’ attention. What Exactly is Graphic Design? Graphic design is the creation of a visual identity for your brand. The goal is for the design capture attention and for it to be easily recognized by customers so that it sets you apart from the competition. Graphic design has a huge impact on brand identity – giving an immediate impression of your company by way of color, font, and imagery. Graphics visua...